Design Inquiry

Target

Reach

• Local; Rochester (150 mile radius)  as a test with the intention of spanning nationally

Audience

• Demographics:
  • Adults
  • Male of Female
  • Aged 20 – 80
  • Disposable-Income
• Psychographics:
  • Caring
  • Dog-Lovers

Define Problems

• Acquiring consist and larger donations
• Having enough space for animals
  • Increasing Adoption Rates
  • Increasing the understanding of adoption procedures
• Misconception of shelter animals
  • Unflattering imagery of animals
• Lack of volunteers/fosters
• Cut-down on stray/unwanted animals
• Budget restrictions
  • Poorly designed and unmaintained websites
  • Websites often branch out to other websites; leading the visitor away from our cause
• Shelters themselves are aesthetically unwelcoming

---

Problem

Some questions that we are asking ourselves during our ideation:

• Is there a more effective way to allow people to find locally/nationally available animals that can be adopted?

• How does branding affect the way people view organizations such as animal shelters?

• Is there a better way to convince people to adopt rather than just merely donate?

• How does design affect the way/amount in which we donate to a cause? What do users need in order to prompt them to donate?

• How do you change a negative public perception?

What is your design inquiry?

• Is there a more effective way to allow people to find locally/nationally available animals that can be adopted?
• How does branding affect the way people view organizations such as animal shelters?
• Is there a better way to convince people to adopt rather than just merely donate? (Inform them that adoption is easier than they may expect and correct the misconception of shelter animals.)
• How does design affect the way/amount in which we donate to a cause? What do users need in order to prompt them to donate?
• How do you change a negative public perception?

 

How will your project add or contribute to the field of design?

• It will help to determine ways to visually organize/communicate mass amounts of varied information, as well as explore how to break a negative social stigma

 

What’s your project is about (the subject/topic)?

• The project is about helping animals and informing the public about how they could help them

What is not known or already existing and/or what you are questioning/pursuing?

• Is there a better way to communicate to the audience that animals need there help?
• How can we convert people who don’t care into caring?
• How can we gain repeat supporters?

 

What you plan to accomplish?

• Creation of single organized database of adoptable and lost animals; the “ amazon” of dog adoption. Multiple vendors (shelters) housed in a central maintained location.
• Design a strong, easy to navigate web presence with a clear message/story — which would be displayed through a series of additional re-designed print collateral. Examples: Pet of the Week, easily searchable database of adoptable/missing animals, various ways of making an informed decisions, links to local shelters/vets/clinics

Why you want to do it?

• There are a lot of lonely animals out there, who may be helped by merely creating a well-organized website and improved communication. Also, many shelters don’t have the funds to create a well-built website; is there a way we can do it for them?

---

Project Deliverables

• Visual Identity
• Website
  • Desktop
  • Mobile
• Printed Informational Collateral

---

Implementation Strategies

• Wireframe
• Paper Prototype
• Apply visual identity principles/style
• Soft Launch
• Feedback
• Launch
• Survey/Feedback

---

Evaluation Plan

Using user-flows,surveys and a round of paper prototypes/soft launches we will be able to identify usability functions and issues.